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Targeted advertising

Targeted advertising

Paid traffic for conversion

When the target customer is not actively searching on Google, but is still interested, they spend time on Facebook and Instagram, where they can and should be converted into a buyer.

Comparison of targeted advertising

Targeting is commonly associated with Facebook and Instagram ads, and 95% of the time this is true. But, don't forget about Google, because it can also be used effectively. That is why we have added this system to the comparison.

Targeted advertising Facebook

Tools:

Ads Manager Personal, Facebook Business Manager

Opportunities:

Launching advertising, ranging from the regular reach to the generating of ready-made leads with contact details

Distinctive feature:

The ability to work with the exact selection of the audience by interests, age, location

Available targets:

Reach, traffic, engagement, app installs, video views, lead generation, messages, conversions, catalog sales, offline location traffic

Placement platforms:

Facebook, Instagram, partner sites

Places of accommodation:

Feeds, stories

Ad formats:

Photo and video

Relevant for:

Bloggers, online stores, commercial companies

Targeted advertising Instagram

Tools:

Instagram profile, Instagram Business

Opportunities:

Advertising focused on communication with the profile owner, through the promotion of visual content

Distinctive feature:

The best audience research on the Instagram platform with a focus on communicating with the profile in correspondence and stimulating personal sales and sales in correspondence

Available targets:

Profile visits, messages, website traffic

Placement platforms:

Instagram

Places of accommodation:

Feeds, stories

Ad formats:

Photo and video

Relevant for:

Bloggers, online stores, brands

Targeted advertising Google

Tools:

Google Ads

Opportunities:

The widest range of formats and platforms to reach potential customers

Distinctive feature:

The ability to show ads at the moment when a potential client is looking for it, as well as to influence the client’s readiness to buy using thematic platforms

Available targets:

Sales, potential customers, website sales, brand interest, recognition, app promotion, location visits

Placement platforms:

Google, Google Theme Network - YouTube, Gmail + over a million partner websites

Places of accommodation:

SERPs, banner placements, native ads in YouTube videos

Ad formats:

Search ads, static and adaptive banners, video

Relevant for:

Online stores, commercial companies

The main differences in the specifics of targeting
on Facebook, Instagram and Google

Google

works more with interests expressed through search queries and visited sites

Facebook and Instagram

are more powerful platforms that take into account not only the behavior of users within social networks, but also consolidate data from pixels that collect information about visited sites

What system should be used?

targeting platforms

The choice is made based on the specifics of the product and the target audience, but in most cases all systems are used so that there are no failures in one of the channels on the path to conversion, since the user's path is usually multi-channel.

A competent step-by-step approach to launching targeting on Facebook and Instagram

up to 5 business days

Setting up a business manager

  • pages creation
  • synchronization setting
  • customizing Facebook Pixel events
  • Commerce Manager setup (for online stores)
  • creating and setting up an advertising account
  • distribution of rights

Target audience analysis

  • business area analysis
  • competitor analysis
  • company advantage analysis
  • advertising concept development
  • agreement with clients

Advertising campaign preparation

  • choice of advertising formats
  • preparation of creatives
  • text processing
  • visual design
  • setting up advertising campaigns
  • launch

Sales generation and maintenance

  • tracking first results
  • analytics
  • synchronization with the sales department
  • scaling
  • systematic reporting
  • adjustments

Why clients choose us?

Comprehensive work based on analytics

Implementation of innovative methods and tools

Team with over 450 projects experience

Members of the Facebook Partner program, support

Targeted advertising can bring

up to 30%

of orders for your business, which is proven in practice

Let's discuss your project

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