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Paid traffic for conversion
When the target customer is not actively searching on Google, but is still interested, they spend time on Facebook and Instagram, where they can and should be converted into a buyer.
Comparison of targeted advertising
Targeting is commonly associated with Facebook and Instagram ads, and 95% of the time this is true. But, don't forget about Google, because it can also be used effectively. That is why we have added this system to the comparison.
Targeted advertising Facebook
Tools:
Ads Manager Personal, Facebook Business Manager
Opportunities:
Launching advertising, ranging from the regular reach to the generating of ready-made leads with contact details
Distinctive feature:
The ability to work with the exact selection of the audience by interests, age, location
Available targets:
Reach, traffic, engagement, app installs, video views, lead generation, messages, conversions, catalog sales, offline location traffic
Placement platforms:
Facebook, Instagram, partner sites
Places of accommodation:
Feeds, stories
Ad formats:
Photo and video
Relevant for:
Bloggers, online stores, commercial companies
Targeted advertising Instagram
Tools:
Instagram profile, Instagram Business
Opportunities:
Advertising focused on communication with the profile owner, through the promotion of visual content
Distinctive feature:
The best audience research on the Instagram platform with a focus on communicating with the profile in correspondence and stimulating personal sales and sales in correspondence
Available targets:
Profile visits, messages, website traffic
Placement platforms:
Places of accommodation:
Feeds, stories
Ad formats:
Photo and video
Relevant for:
Bloggers, online stores, brands
Targeted advertising Google
Tools:
Google Ads
Opportunities:
The widest range of formats and platforms to reach potential customers
Distinctive feature:
The ability to show ads at the moment when a potential client is looking for it, as well as to influence the client’s readiness to buy using thematic platforms
Available targets:
Sales, potential customers, website sales, brand interest, recognition, app promotion, location visits
Placement platforms:
Google, Google Theme Network - YouTube, Gmail + over a million partner websites
Places of accommodation:
SERPs, banner placements, native ads in YouTube videos
Ad formats:
Search ads, static and adaptive banners, video
Relevant for:
Online stores, commercial companies
The main differences in the specifics of targeting
on Facebook, Instagram and Google
works more with interests expressed through search queries and visited sites
Facebook and Instagram
are more powerful platforms that take into account not only the behavior of users within social networks, but also consolidate data from pixels that collect information about visited sites
What system should be used?
The choice is made based on the specifics of the product and the target audience, but in most cases all systems are used so that there are no failures in one of the channels on the path to conversion, since the user's path is usually multi-channel.
A competent step-by-step approach to launching targeting on Facebook and Instagram
up to 5 business days
Why clients choose us?
Targeted advertising can bring
up to 30%
of orders for your business, which is proven in practice
